<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[JONEY]]></title><description><![CDATA[JONEY]]></description><link>https://www.enjoythejoney.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Mon, 01 Jun 2026 13:05:58 GMT</lastBuildDate><atom:link href="https://www.enjoythejoney.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Stanley: When the Brand Stops Living Inside the Brand]]></title><description><![CDATA[The Stanley cup phenomenon reveals a broader shift in how modern brands operate: identity is increasingly shaped through participation, imitation, visibility, and algorithmic culture rather than traditional brand control alone. Using the Journey Compass™ framework, this article explores how consumer behavior, online rituals, and participatory ecosystems are reshaping the relationship between branding, identity, and cultural momentum.]]></description><link>https://www.enjoythejoney.com/post/stanley-when-the-brand-stops-living-inside-the-brand</link><guid isPermaLink="false">6a065eec875a6143a33998f9</guid><category><![CDATA[Field Notes]]></category><pubDate>Thu, 07 May 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_897424c8f9b14b918c2e655e6ac04575~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item><item><title><![CDATA[What B Corp Potential Looks Like in Arizona]]></title><description><![CDATA[Why do certain Arizona businesses develop durable trust long before pursuing B Corp certification? This field note explores B Corp readiness not as branding, but as a systems phenomenon shaped by pressure, stewardship, operational coherence, and the hidden ways organizations stabilize over time through the lens of the Journey Compass™.]]></description><link>https://www.enjoythejoney.com/post/what-b-corp-potential-looks-like-in-arizona</link><guid isPermaLink="false">6a053cbae8ad7aab1e60b250</guid><category><![CDATA[Field Notes]]></category><category><![CDATA[Orientation]]></category><pubDate>Wed, 01 Apr 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_fa7f849b28f24863a4d517cc344f5430~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item><item><title><![CDATA[Case Study: High-volume Tucson-Based Carwash Company ]]></title><description><![CDATA[This case study applies the Journey Compass framework to a Tucson car wash company to reveal how its brand is structured beneath surface-level positioning. Rather than focusing on traditional brand attributes, the analysis maps the business across four orientation forces: performance, precision, meaning, and context]]></description><link>https://www.enjoythejoney.com/post/case-study-high-volume-tucson-based-carwash-company</link><guid isPermaLink="false">69effc04d3f2ae6dd9126c5f</guid><category><![CDATA[Cartography]]></category><pubDate>Wed, 18 Feb 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d7f54_38f273b6417342d285ac038c8c561082~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item><item><title><![CDATA[A Tale of Two Landscaping Brands: What Structural Mapping Reveals About Growth, Risk, and Differentiation]]></title><description><![CDATA[Most brands don’t fail from weak ideas, but from structural imbalance. The Journey Compass is a diagnostic system that maps how brands grow across four forces—performance, precision, meaning, and context—to reveal hidden system logic, and where growth becomes vulnerable over time.]]></description><link>https://www.enjoythejoney.com/post/a-tale-of-two-landscaping-brands-what-structural-mapping-reveals-about-growth-risk-and-differenti</link><guid isPermaLink="false">69f1334489aa25024ee0d090</guid><category><![CDATA[Cartography]]></category><pubDate>Sat, 07 Feb 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d7f54_82fea72c0ee443069ca026a76bf97170~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item><item><title><![CDATA[Affect and Leadership Orientation]]></title><description><![CDATA[Leadership research reveals a split between realism and morale. The pattern may reflect shifts between analytic and integrative orientations.]]></description><link>https://www.enjoythejoney.com/post/affect-and-leadership-orientation</link><guid isPermaLink="false">69ae57fd7bcffb82205dda8c</guid><category><![CDATA[Orientation]]></category><pubDate>Tue, 02 Sep 2025 05:18:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d7f54_1d524e93a3f14ce28dd0588d21e935d4~mv2.jpg/v1/fit/w_282,h_169,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item><item><title><![CDATA[Notes Toward a Model of Drift]]></title><description><![CDATA[A recurring pattern in small teams: early intensity produces rapid systems, followed weeks later by gradual operational drift.]]></description><link>https://www.enjoythejoney.com/post/notes-toward-a-model-of-drift</link><guid isPermaLink="false">69ae53dc1b8e90b2a7e78865</guid><category><![CDATA[Field Notes]]></category><pubDate>Wed, 06 Aug 2025 05:03:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d7f54_60c59c1d15a042d5b0998287d8bb1a4b~mv2.jpg/v1/fit/w_240,h_240,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nakia Jones</dc:creator></item></channel></rss>