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JONEY is a result of experimentation.
Our focus could be characterized as an amalgamation of our tried-and-true talents, passions, compulsions and skills we've picked up along the way.
Our interest in marketing + branding stemmed from a lifelong interest in art, paired with a healthy fascination with the human mind. Studying fine arts, psychology and law before discovering an application for our seemingly contradictory whims.
At JONEY, we’re sticklers for quantitative rigor, peer-reviewed research, and methodical approaches. Yet we balance analysis with pragmatism, focusing on progress and gleaning insights from the highs and lows of the entrepreneurial journey.
We also lean heavily toward the aesthetic; we pledge ourselves to create beautiful experiences through crafted and considered language and visual design. Importantly, we believe the most impactful businesses are those that look as lovely on the inside as they do on the outside.
To find out more about our approach, get in touch. We will share an overview of our branding method + past work. You can view our service offering here.
OUR VALUES
curiosity
We’re not sure about you, but we tend to live with a constant awareness of how much there still is to learn. It can be tiring, but it’s a thought that motivates and excites us deeply. We believe learning comes from everywhere. We use empirical research and data to guide our thinking. We stay on top of the news. We notice human insights in passages we read in novels. We ask interesting questions during conversations. We get lost down endless internet rabbit holes. And through it all, we emerge with an open mind, and a perspective that’s a little different, a little unexpected.
nice, not sugarcoated
Kindness. Honesty. Reciprocity. It’s a simple system, and it tends to get the best out of everyone involved.
enjoying the journey
This isn't about having capital F fun (though we're very much doomed for this anyway). This is about honoring the process and trusting that the ups and downs hold equal value. By focusing on the journey, we can pay attention to the details without losing sight of the bigger picture. It’s a rejection of comparison culture and a reminder to work with, rather than against, ourselves. And it’s how we help our clients feel encouraged and inspired to keep fighting the good fight.
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